Editing Alliance Brand Assets

A lot of Signal Cartel members have asked about logos and propaganda art to use on their own customized swag, posters, etc.  So, Mynxee (SpaceMom, Former CEO, and Signal Cartel Co-Founder) pulled all these things together into an organized fashion in folders.  The files now reside on our shared Google Drive:

* [https://drive.google.com/drive/folders/1g4xldXWxToyH44DRMFVugSadPMLJNezx?usp=sharing Logos]
* [https://drive.google.com/drive/folders/1sqjC1LATLmNzJY5lp-OZq_ZLAGtUo08a?usp=sharing Propaganda]
* [https://drive.google.com/drive/folders/11QquwPsrqT089r2Pd9DEFO1UBbTM3MSG?usp=sharing Video Ads and Other Media]
* [https://drive.google.com/file/d/15-EF1EGdF75xDMDVjih0aurvo6j9t70o/view?usp=sharing Corporation Identity Document (Brand Use Guidelines)]

There are various versions in various formats in each of those folders. If you need a format that is not listed, reach out to [[Who_Does_What_and_Who_To_Contact_in_the_Corp/Alliance#Leadership|Signal Cartel Leadership]] and they'll see what they can do about that. A note about file extensions: .ai is Adobe Illustrator; .idraw is Autodesk Graphic. These are vector files.

Leadership will add items to the above folders as they are created, provided the items are sent in an appropriate file type and resolution.

==== Logo Use Requirements ====

The Signal Cartel brand is important and therefore we are protective of our logos and other assets which help to define and present our identity. Therefore, Signaleers must adhere to the following requirements when using any of our brand logos:

# Logos must be used either in full color as originally designed or in a monotone version using any single color. You may not substitute your own colors in the full color version.
# Logo text that identifies the alliance, corp, or division name may be left off or moved to a different position if your design/usage requires it.
# No other variations of our logos are allowed. If you want to suggest a non-frivolous design change to our existing logos for a good reason, contact Leadership. Change for the sake of change will not be entertained.

==== Other Requirements ====

# All use of our logos and other branding assets must be in compliance with [[The_Credo|our Credo]] and family-friendly policies as well as the guidelines provided above. Doing otherwise is grounds for having your Signal Cartel pilot license revoked.
# Signaleers may not offer for sale any items that incorporate our brand assets unless they have received permission from Leadership.

==== Use Permission ====

Our alliance, corporation, and division logos and propaganda may be used on posters, clothing, and other items from any promotional product, custom clothing, or printed goods supplier. If you need written permission to use a logo, please let Leadership know; they will be happy to provide it. Some companies can be fussy about this, for example, we've had some issues with [http://customink.com/ customink.com] being uptight about it (but they do great work).

While you're at it, check out our [[Signal_Cartel_Swag_Store|Signal Cartel Swag Store]] and see what we already have available!

==== Design Attribution ====
* Johnny Splunk is the owner and creator (with his brother) of the EvE-Scout logo.
* Former Signaleer, Noene Drops is the designer of the Signal Cartel logo.
* Lucas Ballard is the designer of the EvE-Scout Rescue logo, based on the EvE-Scout logo.
* Other attributions can be found in a document in each of the folders linked above.

==== Reference ====
Original forum post: [https://forums.eve-scout.com/topic/2728/alliance-brand-assets Alliance Brand Assets]